Projects

Catalyst Entrepreneurship Challenge · Spring 2025

SkyConnect

Transforming a transit concept into a visual experience through 3D modelling, animation, and storytelling.

Project Overview

SkyConnect is a transit redesign concept focused on making SkyTrain more welcoming for families. My role was transforming our idea into something people could visually understand through 3D modelling and animation. Rather than presenting the concept through static slides, I created an animated visual experience that allowed people to imagine the design before it existed. The project went on to win first place.

The animated pitch presentation became a storytelling tool. Instead of relying only on text, I used movement and visual hierarchy to guide the audience through the SkyConnect experience step-by-step.
Presenting SkyConnect
Presenting SkyConnect helped me develop my communication skills and experience firsthand how people respond when an idea is transformed into a visual experience.
SkyConnect winning first place
SkyConnect received first place at the Catalyst Entrepreneurship Challenge.

My Contribution

I designed and built the visual communication behind SkyConnect. I created the 3D SkyTrain model in Onshape with custom interior features such as security cameras and stroller buckle sections. This helped viewers visualize the concepts we represented. I also designed the animated pitch presentation to visually engage the audience and prevent the overuse of text from becoming overwhelming.

My goal was not simply to create a realistic model, but to use visuals to answer questions the audience might have:

By showing these details instead of only explaining them, I helped transform an abstract idea into something people could understand.

How is it interactive for kids?

Interactive wall games
I visualized interactive environments and gameplay on SkyTrain walls to show how children could engage with the space.

How would stroller spaces work?

SkyConnect stroller space
The stroller area was designed with dedicated space, buckles and straps to show how families could safely use the environment.

How would safety features feel within the environment?

SkyTrain security camera
Visualizing surveillance and two-way intercom security helped communicate how safety features could exist naturally within the space.

From Abstract Ideas to 3D Design

The project began with many ideas about safety, families, and the transit experience. The challenge was transforming those abstract ideas into visuals that people could immediately understand.

SkyConnect safety feature mind map
The mind map helped organize different ideas and features before translating them into the final design.
The 3D model transformed the concept from an idea into a visual environment where details could be explored.

Design Thinking

The biggest challenge was deciding what information needed to be shown through visuals and what needed to be written. Our research contained many ideas and explanations, but a successful presentation could not communicate everything through words. I learned that visual hierarchy and animated movement can guide attention toward the most important parts of the experience.

Target demographic visualization
Instead of representing the target demographic through traditional bullet points, we represented users as passengers inside the SkyTrain to make the audience easier to visualize.

Reflection

SkyConnect changed how I think about interactive design. I used to think storytelling meant explaining an idea clearly. This project showed me that storytelling can also happen through interaction, movement, and visual experiences. Creating the 3D model and animation strengthened my ability to translate complex ideas into visual experiences and communicate concepts before they exist.

If I had more time, I would add more environmental details to the 3D model to further communicate the experience.

Tools + Skills

Onshape
PowerPoint
Figma
Canva

Project Credits

Team: Hind Hammad, Mohammad Hammad, Malk Hayder and Aliya Dif.

Created for the Catalyst Entrepreneurship Challenge 2025.

My contribution focused on 3D modelling, animation, presentation design, and visual communication.

IAT 339 · Web Design and Development

5 Corners Daycare

Designing a welcoming digital experience by translating a real daycare environment into a custom website, illustrations, and visual identity.

Project Overview

5 Corners Daycare was a website created for a real family daycare business. The goal was to create a website that helped parents access important information while also representing the warm and playful personality of the daycare. Working with a real client influenced my design decisions because the website needed to feel authentic to the existing space rather than looking like a generic daycare website.

5 Corners Daycare website
The final website combined clear information design with custom visuals inspired by the daycare's environment.

Creating a Visual Identity

I developed the visual direction by studying the existing daycare logo, colours, and physical environment. The main illustration of the yellow daycare building was created from the real location and transformed into a playful visual element that connected the physical space with the digital experience.

Design Process

Before developing the website, I created a style direction based on the daycare's existing branding. The colour palette, illustrations, and visual elements were designed to make the website feel approachable for children while remaining clear for parents.

Adding Personality Through Illustration

To make the website feel more connected to a children's environment, I created custom illustrations that could be used as playful visual elements throughout the experience.

Custom daycare illustrations
Custom illustrations such as toys and playful objects helped bring the daycare's personality into the website.

Building the Website

The website was developed from scratch using HTML and CSS. Working with my teammate through GitHub allowed us to collaborate, organize our code, and build the final website together.

GitHub collaboration
GitHub was used as part of our development workflow to collaborate and manage the project.

Designing for Real Users

Since the website was created for parents looking for daycare information, usability and accessibility were important parts of the design. I focused on creating clear navigation, readable layouts, and useful sections such as location information.

Location page
The location section connected parents directly with the daycare location through an integrated map experience.

Reflection

This project helped me understand how design changes when creating for a real client. Instead of designing only for personal preference, I had to consider the daycare's identity, the needs of parents, and how visuals could communicate trust and warmth.

If I continued developing this project, I would explore more interactive elements and expand the custom illustrations throughout the website.

Tools + Skills

HTML
CSS
GitHub